12 articles
Launching crypto tokens takes an awful lot of dedication and enthusiasm. However, it is the dullest, most obvious oversights that so often end up as their downfall. Learn about accounting for budget, timeline, audience, tokenomics, unit economics, and funding sources.
A cascade of liquidations in October 2025 dramatically crashed the Bitcoin from $126,000 to $86,000 and caused millions of empty tokens to vanish from the market. The crypto industry has since entered a phase of real business and awareness – now a token’s worth is directly established as what the business it’s tied to yields in revenue. In this article, we will tell you about projects that managed to make it through the storm and why they are set to shape the future.
Deflation is a common practice to bolster a crypto token’s value, which achieves the opposite effect. This short-sighted view restricts opportunities for benefits, acceleration, and problem-solving. Furthermore, tokens behave differently from money and are much less stable. Developers must pursue true utility and functionality before focusing on simpler tactics like scarcity and marketing.
We performed an audit which revealed the difference between a fairly standard approach to unlocking tokens and an optimized one, injecting a team with confidence in the lead-up to their TGE.
The thought of forking over $300,000 to an exchange is pretty daunting. Giving up $300 thousand of your own liquidity in a single day due to an error in the pool is disheartening and scary. In a world of decentralized exchanges, there are no introductory fees, but there is a tax imposed for naivete. And many projects find themselves having to pay it, not upon debuting, but when their schedule turns into a “stairway to hell”. Here is how to avoid falling into that trap and ensure your DEX serves as a springboard, not a financial meat grinder.
HYPE is a good example of the kind of tokenomics that forms when a token doesn’t drift away from the product but rather is built into its economy instead. But beyond that, there’s something more significant this case sheds light on, that being – even a functional model generating substantial revenue and clear demand may remain reliant on specific continued conditions, rather than possessing an absolute margin of safety.
In 2025, celebrities launched personal tokens accompanied by massive hype campaigns. In practice, these coins have enriched the creators but soon collapsed when the illusion of their promised utility faded. Investors are now keen that celebrity personal coins are set up to fail. Especially following the broader November 2026 crypto crash, unlike more sustainable expert-created tokens.
A token doesn’t drop after TGE only because the product is weak, the marketing failed, or the listing went badly. In many cases, the sell pressure was built long before launch, through early token rounds. When too many cheap allocations reach the market at once, TGE doesn’t create the problem. It exposes it.
An AR game with tokenomics can become more than hype-driven entertainment. It can work as a sales channel for a real business. When digital assets are tied to offline experiences, players don’t just pay for tokens. They pay for access, status, emotion, and a place inside a living ecosystem.
